Earth Day..

In a world of fast pace, and technology. “Going Green” has become more innovative and is used as a marketing premise for many big corporations. According to Leslie Kaufman’s article in The New York Times, At 40, Earth Day Is Now Big Business, “the momentum for the first Earth Day came from the grass roots, many corporations say that it is often the business community that now leads the way in environmental innovation.” (para 14) Businesses say that they do not intend for people to purchase there items, because they are promoting a greener planet, its hard to deny to inevitable. Why would businesses throw the millions of dollars at a campaign to not reap the rewards?